Overview
India's leading automotive manufacturer is transforming the driving experience with intelligent connected car technology. Their goal is simple yet powerful — to enable users to control key vehicle functions remotely, safely, and securely while creating a ubiquitous experience that lets drivers focus on the road rather than the platform. The solution combines real-time vehicle monitoring, remote controls, and intelligent alerts to deliver convenience, safety, and behavioral insights.
The manufacturer partnered with Infigic Technologies and a global UX agency to design and develop the complete connected car platform from scratch, connecting mobile apps with cloud infrastructure and in-vehicle hardware systems. Through extensive user research across mature markets like the US and Europe, as well as deep insights from Indian EV and non-EV users, we created an intuitive experience built for India's diverse automotive landscape.
The Challenge
India's automotive market is evolving rapidly. Car buyers' decision-making parameters now extend beyond luxury to encompass green futures, safety, security, usability, and delight. The challenge was to create India's first truly comprehensive connected car platform from the ground up that understood local usage patterns — where vehicles are often driven by multiple people including drivers, relatives, and friends. The new platform needed to:
- Enable remote control of 80% of key car functions with 1-touch access
- Provide real-time battery status and charging station information for EV users
- Ensure response times of approximately 6 seconds from app to vehicle and back
- Create an interface requiring no learning, even for users with low literacy
- Deliver multiple remote safety functions to protect loved ones
- Automatically detect threats, accidents, and incidents with time-sensitive alerts
- Cater to India's wide range of users while meeting expectations of world-class experiences
Our Approach
Infigic Technologies partnered with a global UX agency to build the entire connected car ecosystem from scratch. The UX agency conducted comprehensive user research across mature markets (US and Europe) and India, converting user insights into design concepts evaluated through multiple rounds of user testing with both EV and non-EV users. Infigic's engineering team then brought these designs to life, architecting the complete platform across mobile, cloud, and hardware layers.
We recognized early that success depended on creating a ubiquitous experience — one focused on driving rather than platform complexity. As gatekeepers of the end-user experience, we ensured seamless integration across the digital platform, cloud infrastructure, and hardware systems. The focus was on creating a unified experience where every feature worked intuitively, fostering confidence and convenience rather than distraction and complexity.
Scope & Features
A. Convenient & Ubiquitous Experience
- Real-Time Vehicle Monitoring: Continuous battery status updates and available charging station information for informed decision-making
- 1-Touch Function Access: Streamlined interface providing immediate access to 80% of key vehicle functions with single-tap controls
- Inclusive Design: Interface requiring no learning curve, designed for India's wide range of users including those with low literacy
- Driving-Focused Experience: Ubiquitous design allowing users to focus on driving rather than platform interaction
B. Safe & Secure Operations
- Multiple Driver Management: Remote safety functions designed for India's multi-driver vehicle usage (drivers, relatives, friends)
- Remote Vehicle Control: Comprehensive remote functions including lock/unlock, climate control, and vehicle location tracking
- Loved Ones Protection: Safety features keeping family members and drivers secure through real-time monitoring and alerts
- Secure Authentication: Multi-layered security ensuring only authorized users can access vehicle functions
C. Behavior Change & Intelligence
- Driving Behavior Analysis: Intelligent analysis of driving patterns with actionable feedback for improvement
- Car Health Diagnosis: Comprehensive vehicle health monitoring helping users maintain optimal car condition
- Predictive Maintenance: Early warning system alerting users to potential issues before they become problems
- Efficiency Optimization: Insights helping users improve fuel efficiency and reduce environmental impact
What We Delivered
- Complete Platform Built From Scratch: End-to-end system integrating mobile apps, cloud platform, and in-vehicle hardware developed from the ground up
- Sub-6-Second Response Time: Optimized architecture ensuring vehicle-to-app communication meets user expectations
- Native Mobile Applications: High-performance iOS and Android apps designed for India's connectivity landscape
- Cloud Infrastructure: Scalable backend supporting real-time vehicle data processing and command execution
- Hardware Integration: Seamless connection with in-vehicle telematics systems and sensors
- Research-Driven Design: User insights from US, Europe, and India translated into world-class user experience
- Inclusive User Experience: Design requiring no learning, accessible to users across literacy levels
- Rapid Delivery: Successfully delivered complete platform in under four months
Key Highlights
- Complete platform built from scratch in collaboration with global UX agency
- First-of-its-kind connected car platform for India's automotive industry
- User research across US, Europe, and India informing culturally relevant design
- 1-touch access to 80% of vehicle functions with sub-6-second response time
- Design catering to India's multi-driver vehicle usage patterns
- 9.5/10 user satisfaction ratings matching world-class experiences
- Delivered in under four months without compromising quality
- Seamless integration across mobile, cloud, and hardware systems
Project Output
The Connected Car Platform now transforms how Indian drivers interact with their vehicles — empowering users to control, monitor, and optimize their driving experience through intelligent technology. With Infigic's collaboration alongside a global UX agency, India's largest automotive manufacturer has evolved from traditional vehicle manufacturing to delivering a world-class connected mobility experience built from scratch for India's unique market needs, changing buyer preferences, and the future of sustainable, safe, and delightful automotive experiences.